Around Minong a truck earns its keep. Boats go in at the Minong Flowage, firewood and feed get hauled, and January roads call for four-wheel drive. The F-150 is the model you will see most often on our lot, new and used, so you can compare cab styles, bed lengths and trims in person instead of guessing from a brochure.

Choose by the heaviest job, not the average one. Towing and payload ratings change with engine, axle ratio, cab and bed, so check the payload label on the driver's door jamb of the exact truck and ask us for its tow rating. Smaller pickups have a place too: the Ranger and the compact Maverick suit lighter loads and tighter parking. For a fifth wheel or heavy equipment, look at the Super Duty F-250 and F-350.

Pre-owned trucks are the biggest group on our used lot, led by the used F-150 and joined by GMC Sierra, Chevrolet Silverado and Ram 1500 trade-ins. Want a specific build? Ask about a custom factory order.

Minong drivers split their time between US 53 highway miles and gravel roads to the lake. The Explorer brings three rows for families and gear, the Bronco Sport adds rugged looks in a compact size, and the Escape is the easy daily driver with room for the cooler. The Bronco is there when you want a true off-road vehicle.

Drivetrains vary by model and trim, so tell us how you drive and we will point you to the 4x4 or all-wheel-drive versions in stock. If bikes, kayaks or an ATV trailer are part of your weekends, cargo space and a hitch matter more than any spec sheet. Whatever you pick, good winter tires matter more than the badge.

Shopping used? Our used Escape listings come up often, and the used SUVs page also shows Explorer, Bronco Sport and trade-ins from other brands. Curious about electrified options? See new hybrids and EVs.

Work vehicles

Contractors, farms, resorts and delivery crews need vehicles that keep working. Browse new vans and the new trucks page, which includes chassis cab models. Tell us the load, the route and the body you plan to add, and we will help match the platform.

Not every Ford has to haul

The Mustang comes as a coupe or a convertible for drivers who like the open road. For first cars and second vehicles, browse used cars or the featured new vehicles.

Start with your hardest week

Shop for the heaviest trailer, the deepest snowfall and the fullest back seat you will ever carry. If a vehicle handles that, it handles everything else. Write down your tow weight, passenger count and daily miles, and bring the list.

Features worth paying for

In Wisconsin, 4x4 or all-wheel drive, a factory tow package with a trailer brake controller, heated seats and remote start tend to earn their price. See our Ford App page for what the app can do once you own one.

Pre-qualify

Use the Quick Pre-Qualify tool or the finance application to see your options. Approval and terms depend on the lender and your credit.

Value your trade

The trade-in tool gives you a starting estimate, and the team confirms the details with you.

Run the numbers

Try the payment calculator, visit the finance center and ask about protection packages before you sign.

Finish the deal

Visit the dealership, sign and drive home. Call ahead with a stock number so the vehicle is ready.

Our service center is staffed by certified technicians and uses genuine Ford parts. Schedule service online for maintenance or repairs, check service coupons first, and see general service details for what your vehicle needs.

Ask about Ford Pickup and Delivery: the dealership picks up your vehicle at home or work, services it and returns it. The pickup itself is complimentary, though parts and repair charges still apply, and it can be limited by availability or distance, so call to confirm. Your Ford maintenance schedule is online too.

Wisconsin winters are hard on batteries, tires and underbodies. Before the first snow, test the battery, check tread and pressure, and replace tired wipers. Browse tires, Ford accessories and the parts center, and for body damage see collision repair.